Our Philosophy

Through hard work, perseverance and creative vision, Tracy Reese has built a reputation in the fashion industry as not only a leading talent,
but a champion for diversity and inclusion.

Tracy created and sustained a thriving business in a fickle industry always staying true to her core values. Tracy believes in the transformative power that fashion can provide, the ability a piece of clothing can have to inspire self-confidence and personal agency.

Hope for Flowers is designed for women who are inspired by beauty and also desire to use their power as consumers to be agents for positive change in the world.

At Hope for Flowers, we believe that by incorporating positive, social and ecological practices into our sourcing and operating structures, we can imbue our products with greater substance and offer our customers an opportunity to be a part of doing good while looking good.